About The Brand You can thank tennis champion and bon vivant Rene Lacoste when a small, embroidered crocodile pops into your mind every time you think of a classic collared polo shirt. Nicknamed "the Crocodile" for his daring and tenacious style of play, Lacoste leaned into the moniker, introducing the logo on his brand's clothing-a fashion first. At the intersection of sports and fashion, the lifestyle brand is renowned for its relaxed elegance and leisure styling. Features.
